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Running Affiliate Programmes for UKGC Brands: Daniel Stanton on Fees, Margins and Affswap

Daniel Stanton on managing affiliate programmes for major UKGC brands, the pressure on agency margins and why he built Affswap.

co-founder and CEO · iGamingAffiliates.io Daniel Stanton is the co-founder and CEO of iGamingAffiliates.io, a Gibraltar agency that runs affiliate programmes for UK-licensed betting and casino brands, and the founder of iGamingRecruitment.io and Affswap. He started in the industry at Ladbrokes in 2001 and has spent 25 years in affiliate marketing and recruitment, including as Global Growth Director at Digital Fuel and owner of Ace Recruitment in Gibraltar. LinkedIn igamingaffiliates.io

SEO & Marketing

What’s actually ranking in iGaming in 2026, and what to stop investing in

Founder & CEO @ HIREQUARTERS · HIREQUARTERS Milan Novakovic has spent eight years building organic authority for brands in industries where trust and visibility decide everything — iGaming, crypto, cybersecurity, FinTech. As founder and CEO of HIREQUARTERS he sees performance data across a lot of sites at once, which is a rarer vantage point than it sounds. Here he sets out what is actually ranking in 2026, and makes an argument most agency owners would avoid: that the moment when content quality decides an affiliate's success is not coming. LinkedIn hirequarters.com
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Guides

Operators compared, one thing at a time

All guides

18+ Commercial content. Links to operators are affiliate links and we may earn a commission, which never changes a ranking. GambleAware.org

About Gambler Media

Gambler Media is an independent online marketing company running affiliate sites in the iGaming industry, with reviews of UK-licensed operators across sports betting, online casino and bingo.

This is not a corporate visiting card: it is a platform where people working in the industry — on the operator side, in affiliate marketing, and in the agencies around them — set out what they are seeing, where the trends are heading, and what their own companies contribute.

If you ask us which gambling sites are the best in our opinion, we would say that in the UK these are: bet365, Betfred, Betway, Ladbrokes, SBK and William Hill - both for sports bets and casino games.

Our sites have been quoted by

  • The Guardian
  • Eurosport
  • The Sun
  • Metro
  • SPORTbible
  • Goal

To contribute, write to us at partners@gamblermedia.com.